It took ten years and tens of millions of dollars to produce, but failed to make it to theatres it was released, finally, on DVD last year.
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The marketing tie-ins were clear the trailer announces that the movie is “a battle between the world’s most beloved brands and the forces of darkness.” But “Foodfight!” was a flop. Clean, Chef Boyardee, and SkarKist’s Charlie the Tuna-who join forces with an original character named Dex Dogtective (voiced by Charlie Sheen!) to protect a grocery store from an invasion of Nazi-like soldiers. He was the producer and director of the animated movie “ Foodfight!,” which featured more than eighty familiar product mascots-including Mr. It was a joke, but perhaps it won’t be one for long.īut not every brand-based movie is a sure hit, something that Kasanoff knows better than most. Last year, New York magazine provided a few possible scenarios for a Candy Crush feature film. Can’t we think of anything new? Why must every character be required to have a market share? This week, an all-star vocal cast was announced for the upcoming animated Angry Birds movie.
Still, there is something troubling in how these films suggest a kind of culture-wide creative exhaustion. They show themselves to be wryly aware of the irony that their very existence as movies is based on toys. And now Transformers is a brand.”Īll of these films have been praised for their clever story lines and their sometimes surprisingly deep characters they are good movies, even if their provenance is based on calculated corporate motives. “They were people with a personality that was managed, and were recognized and could draw audiences. “Back in the studio days, Humphrey Bogart and Betty Grable were brands,” he said. Kasanoff, in his interview with the Wall Street Journal, also noted that “brands are the new stars of Hollywood.” This earned him special ridicule from online commenters, but Kasanoff told me that he doesn’t consider his statement to be cynical. As one producer said, “We approached them with a deep love for their characters and a respect for the elements that make them unique and iconic, and we’ve worked with the companies to incorporate those elements into the film.” In other words, prepare for a heavy dose of 8-bit-nostalgia marketing next year. The movie’s producers told Variety that getting signoff from the rights-holders of these classic characters was essential. The shapes from Tetris won’t be raining down on New York (being engaged, it seems, elsewhere), but characters from Donkey Kong, Frogger, and various Atari games will appear. This solemn tone is unlikely, however, to survive in the big-budget Hollywood version of “Pixels” that the short inspired, which is due in May of 2015 and will star Adam Sandler. Jean’s eerie short is inventive and oddly funny, but it’s also meditative, furthering a “Matrix”-like argument about the ways in which our virtual worlds might come to consume us. That last idea comes from “ Pixels,” a short film by Patrick Jean, in which characters from nineteen-eighties video games-Tetris, Pac Man, Space Invaders, Pong, Donkey Kong-attack New York City and leave it, and later the entire Earth, in a lifeless, pixelated state. This raises some questions: Will the movie feature the game’s seven famous shapes, known as “tetriminos”? If so, will they be good or evil? Could they be spaceships that arrive near Earth and interlock to form a super ship, bent on our destruction? Or will the large shapes simply start falling from the sky before latching onto buildings and blowing them up, in a kind of choreographed meteor shower? “And then you go up a level on the food chain to tell a story.” For the nature of that essence, he pointed to what Henk Rogers, the founder of the Tetris Company, once identified as the game’s appeal: that it speaks to people’s desire to create order out of chaos.
“When you make a movie out of a video game, you don’t make it of the game itself, but you try to figure out what is the essence of that game,” Kasanoff said.
He declined to offer any specifics about the story, but said that it would be a live-action movie. “The response was not surprising, because how the hell are you going to make a movie out of Tetris?” Kasanoff told me on Thursday.
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